Just one focus.

b2e NOW does the business of inspiring and encouraging employees to act.

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We connect your
business with employees.

Are you a large company working to help your employees see and feel the value of your business strategy or your HR programs?

Are you a start-up organization working to engage employees and other key audiences to try your product?

Or…a company just wanting to connect with your employees in new and creative ways?

We know you.

Objective Advice.

As an independent communication services consulting firm, we are only focused on enhancing your business results, not the next project.

An Extension of Your Team.

We can lead and support complex and integrated assignments. Or provide specialized expertise for an emerging, short-term need.

Subject Matter Expertise.

With extensive professional communication expertise, we understand your issues and speak the lingo of your business.

Flexible Approach.

We have the ability to focus on individual initiatives as well as the ability to scale your approach for multi-employer delivery.

Award-winning.

Our work wins awards because we look beyond what’s just cool and create solutions that move the needle.

We know:

Creative thinking drives results.

At b2e NOW we dare to think differently. Different doesn’t need to be big and complicated… but, sometimes you need to be brave and try something new. Sometimes less is more. Sometimes black and white is better than color. Sometimes you need to whisper to be heard.

A key difference.

Building consensus matters.

As you work to confirm priorities, create your program roadmap and the resulting tactical implementation… we help you bring the valuable opinions of your business partners and team members into a solution focused on a measurable outcome that enhances your business.

We know:

Creative should be noticed.

We respect strong, consistent brands. We also know that when the brand guidelines are too rigid, the messages get lost because they all look the same. We will help you leverage, expand and reenergize your current brand with a little “cool creative” to make sure your messages reach your audiences.

The method.

Simple words reach your target audiences.

“Why should I pay attention?”

Employees are busy getting their jobs done and managing their lives. Reaching employees means understanding their needs and meeting them where they are. Reaching employees also means providing them with meaningful advice and guidance and answering this question: “What should I do?”

Make the Messages Personal.

Encourage desired behaviors by contrasting current to improved outcomes.

Make the Words Relevant.

Use data to drive targeted messages.

Make the Action Feel Doable.

Show how actions can be easy to accomplish. Build confidence.

Make the Effort Stick.

Support national and global efforts with local and grassroots activities to keep the momentum going.

Making connections.

Technology delivery is key.

With more and more and more technology delivery options to choose from (did you hear about that new gizmo that came out yesterday?), getting the technology component right is the key factor in connecting your story to the needs of your employees.

We will help you supplement your existing technology channels with current approaches that make getting information out efficient and effective. Or, we can help you rethink your entire digital delivery system.

Bottom line.

It’s the thought that counts.

Cool creative + simple words + the right technology = engagement and resulting business success.

Communication Guru Specialties

As seasoned professionals, we will partner with you to find the right balance between established best practices and innovative thinking to reach your audiences.

Creative Brainstorming

Skilled facilitation to help you and your team think, effectively explore new and out-of-the-box ideas and get your team on the same page with the selected approach.

New Programs and Services

End-to-end campaigns with key messages and multi-platform tactics to help employees understand how the new program or service impacts and benefits their personal situations.

Product Engagement

Behavior change-based approaches designed to be delivered across multiple provider and employer platforms to drive engagement and scaled for efficient measurable delivery.

Employment Branding

Creative approaches that leverage key touch points to ensure your internal audiences ”speak with one voice” to your external customers.

Attraction and Retention

Targeted and global solutions that help you reinforce the value of your total rewards, wellbeing programs and ⏤ most importantly ⏤ the culture of your organization.

Digital Experience

User experience and functionality that is simple and current for your employees in many cases leveraging emerging, cost-effective technology options.

Of course, we will also help you operationalize measurement efforts to track results.

Wanna brainstorm?

We get excited about solving problems. Drop us a line.

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